Blog & News

Launching a successful restaurant franchise isn’t just about food and operations—it’s also about marketing that builds awareness, loyalty, and repeat visits. First Watch franchisees benefit from a powerful mix of national brand marketing and required local store marketing (LSM) that works together to drive growth. Let’s take a closer look…

Choosing the right franchise is only half the decision. The other half is finding the right territory — one that offers strong demand, favorable demographics, and room for long-term growth. First Watch continues to expand across the U.S., guided by a strategic approach to market development. For entrepreneurs considering ownership,…

First Watch, the Bradenton, Florida-based leader in Daytime Dining serving breakfast, brunch, and lunch, is bringing a second restaurant to Columbus. The new location, opening July 21, 2025, will be located at 6875 Ray Wright Way in Midland Commons. A Second Location for Local Fans This marks the second First…

First Watch, the nation’s leading Daytime Dining brand, is accelerating its national expansion with plans to open between 59 and 64 new restaurants in 2025. Already off to a strong start, the company opened 13 new restaurants in 10 states during the first quarter alone, bringing its total to 584…

First Watch has officially become a billion-dollar brand, achieving revenues of $1 billion in 2024 for the first time in its 40+ year history. Backed by strong performance, disciplined strategy, and long-term vision, the nation’s leading daytime dining concept is now preparing to leverage scale, marketing, and innovation to fuel…

First Watch Restaurant Group has announced a major step in its long-term growth strategy: the acquisition of 16 franchised restaurants and their development rights in North and South Carolina for $49 million. The agreement, signed with long-standing franchise partner Good Morning Carolinas, will mark the second-largest franchise acquisition in company…

We’re excited to welcome you to the official blog of FirstWatchRestaurantFranchise.com — your trusted resource for everything related to owning and operating a First Watch franchise. This space is dedicated to helping entrepreneurs, investors, and community builders explore one of the most attractive opportunities in the breakfast, brunch, and lunch…