First Watch Restaurants Franchise

Everyone’s Favourite Daytime Restaurant

First Watch franchise

Breakfast • Brunch • Lunch

Own a Daytime Café Franchise Built for Freshness and Work-Life Balance

Join a beloved daytime brand with ingredient-first menus, warm hospitality, and a proven operating model focused on 7:00AM–2:30PM hours.

Request Franchise Info View Investment & Costs
Fresh, made-to-order menu
Comprehensive owner support
Proven daytime operations
National supply partnerships
Bright brunch plates and fresh juice in a sunlit café
Daytime Hours
Focused shifts help teams perform consistently while supporting quality of life.
Fresh Menu
Seasonal features, hand-juiced beverages, and guest-favorite classics.
Full Support
Site selection, training, launch marketing, and ongoing field operations.

Why Invest in a Daytime Café Franchise?

Balanced operating hours, high repeat visits, and community-centric hospitality create a foundation for sustainable growth.

Category Leadership

Be part of a standout concept in the breakfast–brunch–lunch space, built on consistency and warmth.

Strong guest loyaltyHigh frequency

Operational Simplicity

A streamlined daytime model improves scheduling, reduces complexity, and supports team retention.

7AM–2:30PMEfficiency-first

Comprehensive Support

From real estate to training and grand opening playbooks, we equip partners to win locally.

Site & build-outMarketing

Unit Economics Snapshot Illustrative model • Not FDD

The example below is for directional education only. Actual financial performance varies by market, operations, and other factors.

Revenue Drivers

  • Breakfast & brunch dayparts with high frequency
  • Beverage mix (coffee & fresh juice) uplift
  • Seasonal features and LTOs to boost average check
  • Catering / group brunch opportunities

Cost Levers

  • Labor efficiency via daytime scheduling
  • Streamlined SKUs and vendor programs
  • Predictable prep and waste reduction
  • Local store marketing ROI tracking

Investment & Costs (Range)

CategoryEstimated RangeNotes
Franchise Fee$40,000–$50,000Per restaurant; varies by territory
Total Investment$750,000–$1,300,000+Build-out, equipment, pre-opening, working capital
Royalty~5% of gross salesOngoing
Marketing Fund~2% of gross salesNational + required local spend

All figures are indicative and subject to change. Refer to the brand’s current Franchise Disclosure Document (FDD) or equivalent for official terms.

Your First 180 Days

1) Introductions & Fit

Discovery call, concept overview, financial qualifications, and territory discussion.

2) Due Diligence

FDD review, unit tours, and conversations with the franchise team.

3) Real Estate & Design

Site selection, LOI, architecture, and procurement planning.

4) Training

Owner & manager training covering operations, service, and team development.

5) Build-Out

Construction and pre-opening checklist with marketing ramp-up.

6) Grand Opening

Community launch, local PR, and ongoing field support.

Who Thrives with This Brand?

People-First Leaders

Hospitality mindset, team builder, coaching-oriented.

Operational Discipline

Comfortable with playbooks, metrics, and consistent execution.

Community Connectors

Active locally with schools, offices, events, and charities.

Territories & Expansion

Development priorities vary by year. Popular growth areas include campus-adjacent suburbs, family neighborhoods, medical corridors, and high-daytime-population districts.

Active Targets (Examples)

  • Sunbelt metros & fast-growing suburbs
  • Hospital/office clusters with daytime demand
  • College towns and commuter hubs

Ask the development team for current market openings and multi-unit availability.

Stylized map placeholder for territory availability

Owner Perspectives

“The daytime model fits our leadership style and our lifestyle. Training and opening support were thorough—we hit stride quickly.”

— Multi-Unit Operator, Southeast

“Menu execution and hospitality standards are clear. The brand gives you the tools; your team brings it to life.”

— Single-Unit Owner, Midwest

Franchise FAQs

What are the typical hours of operation?

Most restaurants operate daytime hours (e.g., 7:00AM–2:30PM). Exact hours may vary by market and local regulations.

Do you provide site selection support?

Yes—real estate guidance, site criteria, and planning tools are included, along with design and build-out standards.

Are the investment figures guaranteed?

No. They are indicative ranges only. Always review the current FDD or equivalent and conduct independent due diligence.

Is multi-unit development available?

In select markets. Territory availability changes; ask the development team about your region and timeline.

Request the Franchise Overview

Get the latest franchise kit with investment details, process timelines, and market availability.



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