About Our Franchise
A Daytime Café Brand Built on Freshness, Warmth & Operational Discipline
From a single neighborhood café to a nationwide daytime concept, our story has always centered on real food, real people, and a model that respects work–life balance.
Our Story
We pioneered the breakfast–brunch–lunch category with an ingredient-first menu and hospitality that feels like home. Today, we partner with operators who share our passion for daytime dining done right.
From Café to Category Leader
What began as a modest café has grown into a beloved daytime brand, known for made-to-order plates, fresh juices, and friendly service.
Daytime, By Design
Our focused operating hours (typically 7:00 AM–2:30 PM) enable consistent execution, predictable scheduling, and strong guest frequency.
Fresh Thinking
Seasonal menus, thoughtful sourcing, and culinary craft keep guests returning—while streamlined operations support franchise success.
Mission & Values
Our Mission
Serve fresh, feel-good daytime dining—and empower franchise partners with the training, tools, and support to deliver consistent hospitality and results.
Our Vision
Be the most loved daytime café brand—recognized for real ingredients, warm service, and reliable operations in every market we enter.
Milestones
Select highlights from our growth journey. Exact dates vary by market development.
Neighborhood Beginnings
We introduced a daytime-only approach centered on fresh preparations and gracious service.
Regional Expansion
Standardized operations and training enabled consistent guest experiences across new locations.
National Recognition
Menu innovation, hospitality, and community programs fueled brand loyalty and industry accolades.
Franchise Growth
We partnered with experienced operators to bring the daytime model to new markets.
Leadership
Operators at heart. Our leadership translates best practices into clear playbooks for franchise partners.
Drives operational discipline, KPI cadence, and field support to help owners execute at a high level.
Leads menu strategy and seasonal features that balance craveability with operational simplicity.
Partners on site selection, design, and build-out standards to accelerate time-to-opening.
Culture & Operating Principles
People First
We invest in training, recognition, and clear career paths—because guests feel the difference.
Playbooks & KPIs
Simple, repeatable systems and weekly metric reviews keep teams aligned and accountable.
Community Mindset
We show up locally—schools, hospitals, and charities—to build genuine relationships and loyalty.
Community & Sustainability
Community Partnerships
Thoughtful Sourcing
Franchise Partner Support
We align with owners through practical support at each stage—from territory planning to grand opening and beyond.
Real Estate
Market planning, site criteria, LOI guidance, and landlord negotiations support.
Design & Build
Prototype plans, equipment specs, vendor programs, and project timelines.
Training & Ops
Owner/manager training, SOPs, staffing playbooks, and field visits.
Marketing
Brand campaigns, local store marketing toolkits, PR & grand opening support.
Support offerings may vary by region and evolve over time. Ask the development team for current details.
Awards & Recognition
“A standout daytime concept with exceptional guest loyalty.”
— Industry Commentary
“Menu innovation that balances flavor, speed, and consistency.”
— Culinary Trade Press
“Operational discipline and hospitality that scale.”
— Franchise Media
Careers
We’re growing teams who care about food, people, and daytime hospitality. Ask about roles in management, culinary, and guest service.
Managers
Lead, coach, and develop high-performing teams with a guest-first mindset.
Culinary
Bring our menu to life with consistency, speed, and attention to detail.
Service
Create memorable moments through warm, attentive hospitality.