First Watch, the Bradenton, Florida-based leader in Daytime Dining, has expanded into a new state with the opening of its first-ever Nevada location on East Craig Road in North Las Vegas. With this launch, First Watch is now serving guests in 32 states nationwide.
A Milestone Opening in Las Vegas
The new 4,400-square-foot restaurant seats more than 200 guests and features:
- A covered patio for outdoor dining
- A modern indoor bar
- A bright, contemporary dining room
Operating daily from 7:00 a.m. to 2:30 p.m., the Las Vegas restaurant offers First Watch’s signature breakfast, brunch, and lunch menu made fresh-to-order.
“We’re excited to become part of such a great community in North Las Vegas and share our fresh approach to daytime dining,” said Mike Lee, Regional Vice President at First Watch.
Strategic Growth Across the U.S.
The Nevada opening comes as part of First Watch’s ambitious national expansion strategy, with the ultimate goal of operating 2,200 restaurants nationwide at a pace of roughly 10% growth per year.
- August 2025: First Watch surpassed the 600-restaurant milestone, averaging about one new opening per week.
- May 2025: Entered Idaho (31st state).
- January 2025: Entered Massachusetts (30th state).
This steady expansion reinforces First Watch’s long-term strategy to grow brand awareness, market share, and accessibility for guests nationwide.
Strong Momentum
First Watch continues to deliver impressive financial growth:
- $1.02 billion in total revenue for 2024
- $307.9 million Q2 2025 revenue
- Projected 20% total revenue growth for 2025
Locally, First Watch employs nearly 500 team members across Manatee and Sarasota counties in Florida, between nine restaurants and its corporate headquarters at 8725 Pendery Place, UTC area.
About First Watch
First Watch is an award-winning daytime dining brand specializing in chef-inspired breakfast, brunch, and lunch. With more than 600 restaurants across 32 states, First Watch continues to lead the category through menu innovation, hospitality, and consistent expansion.
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