If you’re researching First Watch as a potential franchise opportunity, you likely have many questions about costs, operations, and support. Below, we’ve compiled answers to some of the most common questions prospective franchisees ask when evaluating the brand.
1. How much does it cost to open a First Watch franchise?
The investment range typically falls between $750,000 and $1,300,000+, depending on site, size, and market conditions. The franchise fee averages $40,000–$50,000 per restaurant. Ongoing royalties are approximately 5% of gross sales, with an additional 2% marketing contribution. Always refer to the current FDD for official details.
2. What are the hours of operation?
Most restaurants operate daytime hours (7:00 AM–2:30 PM). This schedule allows owners to balance strong revenue opportunities with a lifestyle-oriented model that supports staff retention and work-life balance.
3. Do franchisees receive training and ongoing support?
Yes. Franchisees and managers participate in comprehensive training, covering operations, service, and team leadership. After opening, ongoing field support, marketing resources, and operational playbooks help ensure consistency and local success.
4. What type of real estate does First Watch look for?
Ideal locations are in suburban family neighborhoods, lifestyle centers, hospital/office corridors, and commuter hubs. Inline or endcap sites with strong daytime traffic, visibility, and accessibility typically perform best.
5. Can I open multiple units?
In select markets, First Watch offers multi-unit development agreements. These arrangements allow franchisees to secure multiple territories with a rollout plan, enabling faster scaling and brand presence in growing markets.
6. Does First Watch provide financing?
While First Watch does not directly provide financing, many franchisees work with banks, SBA programs, leasing partners, and investors. The development team can provide guidance on common financing pathways.
7. Is this page an official franchise offer?
No. This blog is for informational purposes only. Franchise offers are made solely through the Franchise Disclosure Document (FDD) or equivalent, and only in jurisdictions where legally permitted.
Final Thoughts
First Watch offers a daytime café model built on fresh ingredients, a strong support system, and community connection. If you’re considering franchise ownership, these FAQs provide a quick overview—but the best step is to request the official franchise kit for current investment details, territories, and availability.
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